A person with headphones working at a computer is shown on the left side of the image, with a color palette and logo for Gotham font family styles on the right side, including Gotham Light, Gotham Book, Gotham Medium, and Gotham Bold.
Design guidelines for logo structure and use, including minimum size specifications, clear space requirements, and logo proportions, with diagrams and Pantone color swatches.
Graphic design featuring the text 'COAAD 88' in bold, pinkish-red font on a dark blue background with diagonal lines intersecting the letters.
Open booklet titled 'Evacuation Diagram fee proposal' with a pink and white design on a light gray background. Below the booklet are three icons labeled 'Residential,' 'Commercial,' and 'Sustainable,' each with descriptive text.
Interior design with concrete walls, hanging metallic pendant lights, and a black metal railing.
Three stylized logos with diagonal lines and text, each in a different color: red, navy blue, and white, on a light gray background.

COAD88

COAD88, a visionary architect renowned for their expertise in concrete-focused architectural design.

Challenge:

Create a unique and compelling visual identity to set COAD88 apart in the competitive architectural field, and communicate their commitment to concrete innovation.

Goals:

Branding: Develop a brand identity that reflects COAD88's commitment to quality and strength of material.

Differentiation: Stand out in a crowded market by emphasising COAD88's specialty in concrete and, their distinctive building methods.

Results:

Increased Brand Recognition: The brand grew recognition within the architectural community and beyond.

Client Engagement: The new branding increased new clients enquiries. After the first 6 months new enquiries had risen 33%. 

Positive Feedback: Client's feedback was positive, noting the new branding matched and complimented the aesthetic of architecture done by COAD88.