Loobco

Loobco is a brand that specialises in producing a high-quality coconut-based lubricant designed to promote personal wellness and pleasure. As the brand grows and seeks to carve out a unique position in the market, a cohesive and strong visual identity is key to capturing the attention of consumers, ensuring trust, and fostering brand recognition. This project will focus on designing a visual identity that aligns with Loobco’s values of sustainability, purity, and luxury while also appealing to its target market.

Objectives:

• Develop a fresh, modern, and sophisticated visual identity for Loobco.

• Ensure the identity reflects the brand’s commitment to using natural, coconut-based ingredients.

• Appeal to the brand's core target audience—individuals looking for natural, eco-friendly personal care products.

• Create a recognisable, appealing brand that stands out in the personal care and wellness market.

Deliverables:
Logo Design, Color Palette, Typography, Packaging Design, website and additional print media.

Conclusion: The visual identity for Loobco serve as a crucial step in building a memorable brand that aligns with consumer expectations in the wellness and personal care sector. By focusing on natural ingredients, luxury, and sustainability, the visual identity will communicate these values effectively and help Loobco create a strong presence in the market.