Decorative image with large green tropical leaves and gold circular logo with the text "Interior JUNGLE" in the center and "ij" script overlay.
Interior space with a bright yellow, petal-shaped chair resembling a flower, positioned on a white circular platform next to a potted green plant. The space features patterned flooring and light-colored walls with text about a brand statement and values printed on the wall.
Logo for interior decorating and design company with the initials 'ij' in a stylized script inside a circular border, with the words 'INTERIOR' at the top and 'JUNCTION' at the bottom.
Open brochure with images of indoor plants and decorative objects; closed booklet with tropical leaf design and logo reading 'Interior Jungle'.
Color palette chart with four primary colors showing Pantone and RGB values.
A collection of branding and interior design materials for Interior Jungle, with business cards, brochures, and tropical houseplants, alongside a person planting a small tree in a white decorative pot.
Business cards for Interior Jungle placed on round wooden board, surrounded by large green monstera leaves.
A document titled 'Interior Jungle Brand Guidelines 2023' containing a logo with the words 'Interior Jungle' in a circular design, a QR code, and text about inquiries and confidentiality, with a decorative corner element.

Interior Jungle

Interior Jungle is a boutique indoor plant shop. The shop specialises in selling a curated selection of indoor plants, plant accessories, and offering plant care workshops. The owners, Andy and Aaron approached Skywalker Design Co seeking a branding overhaul to help thier shop stand out in the growing indoor plant market.

Challenge:

Market Saturation: The indoor plant market was saturated with competitors, making it crucial for Interior Jungle to have a unique and memorable brand identity.

Educational Component: Interior Jungle wanted to emphasize plant care education as a key aspect of its business.

Appealing to Diverse Audiences: The branding needed to appeal to both plant enthusiasts and novices.

Goals:

Brand Identity: Develop a distinctive and cohesive brand identity that conveys the shop's commitment to quality, education, and the joy of indoor gardening.

Customer Engagement: Create a brand strategy that encourages customer loyalty and community engagement.

Differentiation: Stand out in a crowded market by emphasising the shop's unique plant selection and educational resources.

Results:

Memorable Branding: The new brand identity made Interior Jungle recognisable and memorable in a competitive market.

Educational Resource: The plant care station and online resources established Interior Jungle as a trusted source for plant knowledge.

Engaged Customer Base: The shop's immersive environment and educational efforts fostered a loyal customer community, both in-store and online.

Online Growth: The website and social media presence attracted a growing online following, leading to increased sales and workshop participation.

Revenue Growth: The combination of branding, educational resources, and community engagement resulted in significant revenue growth.

Interior Jungle's branding design not only improved their visual identity but also transformed the shop into a hub for plant enthusiasts and novices alike. This case study highlights the power of branding, education, and community engagement in building a thriving indoor plant shop.