Petrackr

Petrackr is a trusted brand that specialises in developing innovative blood glucose monitoring solutions tailored specifically for pets. 'Our mission is to empower pet owners and veterinarians with accurate and convenient tools to monitor and manage the health of pets, particularly those with diabetes.'

Challenge:

Create a logo that communicated blood monitoring, pet's and location. Create a visual identity that is easily recognisable through colour, typography and photography. 

Goals:

Create a brand and identity that will set up Petrackr for future success. The guidelines can be accessed and used globally for the expansion of the brand in future. 

Results:

Brand Recognition: Petrackr new brand identity is clearly recognisable amongst competitors improving its recognition and trust among consumers.

Establishing itself as a new brand to market: Patrackr has exceeded sales expectations so far (launched in US market 2022). This is a result of the strategy, marketing and distinct visual identity.