Branding guidelines presentation cover slide for PETRACKR, featuring the company's logo, which is an orange paw print with a location pin shape, and an electronic device showing the PETRACKR logo on its screen.
A blank white background.
Brand style guide showing the PETRACKR logo, color palette with Pantone and RGB codes, and logo usage examples.
Dog sitting next to a Petrackr Veterinary blood glucose monitoring system box.
Product packaging for PetTrackr veterinary blood glucose monitoring system, featuring a handheld device with the PetTrackr logo and a photo of a Border Collie dog. Includes features like proven accuracy, Bluetooth, quick and easy use, and pet trackr diabetes app. Color swatches and CMYK color codes are on the left.
A woman in an orange sweater sitting on a white surface with a small brown dog, holding a blood glucose meter showing 104 mg/dL. The dog is sitting beside her, panting with its tongue out. There are two close-up shots of the woman holding the glucose meter, one showing the screen and the other showing her menu options.
Petrackr logo with orange paw print icon, blue text on a white background.

Petrackr

Petrackr is a trusted brand that specialises in developing innovative blood glucose monitoring solutions tailored specifically for pets. 'Our mission is to empower pet owners and veterinarians with accurate and convenient tools to monitor and manage the health of pets, particularly those with diabetes.'

Challenge:

Create a logo that communicated blood monitoring, pet's and location. Create a visual identity that is easily recognisable through colour, typography and photography. 

Goals:

Create a brand and identity that will set up Petrackr for future success. The guidelines can be accessed and used globally for the expansion of the brand in future. 


Results:

Brand Recognition: Petrackr new brand identity is clearly recognisable amongst competitors improving its recognition and trust among consumers.

Establishing itself as a new brand to market: Patrackr has exceeded sales expectations so far (launched in US market 2022). This is a result of the strategy, marketing and distinct visual identity.